Tuesday, November 05, 2013

Mexican Coke Is It




Art by Andy Warhol, who should be rolling in his grave.

Only a threat of this magnitude could rouse me from my long hibernation in the world of film reviews, dear readers. I am concerned about an extremely frightening scenario I stumbled upon here.
The headline screams "Could This Be The End of Mexican Coke?"
It is not the stuff the nightmares of cocaine fiends are made of. Just imagine: no more mountains of deeply adulterated, cheap and plentiful cocaine, a byproduct of the spilled blood of tens of thousands of Mexicans and of the voracious appetite for blow north of the Mexican border. That coke we don't care about. If that ends, goodbye and good riddance.
We are talking about Coke with a capital C. We are talking about the end of Mexican Coca-Cola, which is the only Coca-Cola worth drinking, in my estimation. It is made with cane sugar, as opposed to high fructose corn syrup, and while it will still make you fat, diabetic, and will rot your teeth just like the other one, the difference in the experience of drinking it is enormous. Plus, as poisons go, it is the less bad of the two.
As you all know, there is a difference between Coke that comes in a can (bad), a plastic bottle (worse), a two liter bottle (the pits), or the very best Coke, which comes in the classic curvaceous glass bottle, either small or medium. So it stands to reason that there is a difference if Coke is made with cane sugar or with corn syrup. You can taste it right away. Mexican Coke is less syrupy. It is less cloying. Less sweet. It is lighter, easier to drink, more refreshing. The very best Coke comes, ice cold, in a medium (probably 12 oz) glass bottle. Pour that cold Coke over a glass full of ice. Open happiness, indeed.
So now that the Mexican government is following the Bloomberg approach and wants to tax soft drinks (Mexico has the greatest consumption of soft drinks in the world and alarming rates of rising obesity and diabetes), Coca-Cola Mexico is threatening to switch to high fructose corn syrup, which supposedly is cheaper than cane sugar.
This is malevolent.  If I were the Mexican government, I would tax them double for making it with corn syrup. If people are already going to pay an extra tax for their coke, why would they want a worse Coke? Coca Cola will win this battle, like it wins all battles, because it is all mighty. But since it claims to be a nice company about happiness, that spends so much money trying to pretend their bottled water is not destroying the Earth and that Putin is a nice guy, they should have a public relations fiasco with this bullying threat.
Unfortunately, the majority of Mexicans won't give a damn if their Coke is made one way or the other. They may revolt at having to pay more for a drink they consume like water. But it is up to fineschmecking foodies like me and my indignant Facebook friends to man the barricades against this blatant attack on taste (and less bad health).

1 comment:

  1. Do you prefer Coke or Pepsi?
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