Tuesday, October 30, 2007

Bad Product Awards

According to HispanicAd.com,
The world federation of consumer organizations, Consumers International (CI) today announced the winners of the International Bad Product Awards....

This year’s winners* are:

Coca-Cola – for continuing the international marketing of its bottled water, Dasani, despite admitting it comes from the same sources as local tap water.

Kellogg’s – for the worldwide use of cartoon-type characters and product tie-ins aimed at children, despite high levels of sugar and salt in their food products.

Mattel – for stonewalling US congressional investigations and avoiding overall responsibility for the global recall of 21 million products.

With the overall prize going to:

Takeda Pharmaceuticals – for taking advantage of poor US regulation and advertising sleeping pills to children, despite health warnings about pediatric use.

Very evil indeed, but certainly not so absolutely horrifying as everything else we buy that comes in a box. Kellogg's and Coca Cola are not the only companies who do those evil deeds. Every mainstream cereal marketer is guilty of same. Those companies just get picked on because they are bigger.

Here are my nominees:

• The entire cosmetic industry for exaggerating anti-ageing, anti-cellulite, anti-rot and decay benefits that are completely false. And charging over a hundred dollars for a jar of cream that probably has the same benefits as a tub of Jergens. The other day I was milling around at Sephora and I tried one of those extreme collagen lip plumpers, hoping that my Kenneth Branagh lips would immediately transform themselves into Amanda Lepore's. All I got was a nasty minty taste and mild burning.

• The makers of SUVs, particularly the Hummer. Wherefore? Why?

• Food companies that come up with crap like soups on-the-go and cereal bars "with milk". Because we don't have time to park our beleaguered asses down for a freaking bowl of food, we're so busy working so we can afford to buy all your other crap.

• The makers of energy bars. That shit is loaded with calories and it tastes like compost.

• The makers of cold remedies. They make you feel better for a while and then your snot comes back with a vengeance.

• Airlines, particularly American carriers. They all stink.

•Most hair care products have so many chemicals, they damage your hair. Have you actually read the ingredients of the different shampoos supposed to do different things for different types of hair? They all contain the same crap.

Marketers think we're all suckers and they are not wrong. We let them fool us.

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