Tuesday, October 30, 2007

Stop that Cab!

I'm glad to know I am not the only one that hates the new taxi logos. They are godawful. This city has some of the best design firms on Earth and this is what we get?

Two different typefaces of different sizes, both ghastly. And why circle the T? Horrible. Contemptible.
The Times asked readers to create their own designs and except for a couple of clunkers, they are all way better than the new one.
Here are my faves:

Now, this wouldn't be New York if we were all not bitching about it. That is why we live here.
For instance, some genius decided to paint psychedelic flowers with garish day-glo colors on the hoods of the cabs. Apparently it's related to a charity. Like we give a shit. Refreshingly, every single person I have talked to seems to be deeply disgusted by the flowers. Indeed, the flowers suck. They suck because New York is not yet, despite Mayor Bloomberg's best efforts, a day glo kind of town. We resist flowerification and daygloification and badlogoification. We are unable to resist duanereadeification and dunkindonutsification and nailsalonization, and bankbranchification and ridiculously expensive and pretentious condoification, but that's because of market forces and market forces, unfortunately, are our middle name, and probably the potential for our own well-deserved demise.
I am deeply disturbed, for instance, by the fact that we are not wearing black as much as we used to, in the glory days of crime and crackheads. Now we all look like we belong in a mall in Podunk on a sunny day.
It's terrible.

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