Thanks to Cynthia for alerting me to the fact that a chick in Slate magazine is all bent out of shape because of a new All Bran ad that sports a little bathroom humor. You can watch it here. It has been seen in You Tube zillions of times and as far as I'm concerned, if people are talking about it on Internet, hell if it merits an article on Slate, it's really doing its job.
The chick from Slate needs to lighten up. Pun intended.
Why on earth would anybody eat a bowl of All Bran, which looks like rabbit turds already, and doesn't taste that great if it isn't because of constipation? This ad is a perfect example of advertising that tells you the product benefit. You will never confuse this product with anything else. So as far as I'm concerned, it works. It's funny (at least for me; I'm a sucker for eschatology) and it's memorable. And it will make you think that next time you're all stopped up, you'll reach for that yummy bowl of All-Bran in the morning. The reason why people in other countries have better advertising is because they take these kinds of risks, so loosen up already.